Facebook marketing

Facebook上で展開するマーケティングの成功要因を分析したレポートです。
social mediaを使ったウェブ展開は今後もいろんな企業が展開しそうですね。

1. Set Community Expectations
    Clearly have a business objective and be sure the site goals cascades these objectives. 
2. Provide Cohesive Branding
3. Be Up To Date
4. Live Authenticity
    Behave in the same way the members are behaving: be social. 
5. Participate in Dialog
6. Enable Peer to Peer Interactions
7. Foster Advocacy
    encourage members to share content with each other
8. Solicit a Call to Action

The 8 success criteria for facebook
Facebook research